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Get More From the Systems You've Already Built.
Boyds has already built the production capabilities, reputation, customer relationships, and technology foundation. The next stage isn't replacing everything—it's connecting the right systems, automating repetitive work, and putting a predictable growth engine around the business.
How PrintVault Connects Boyds' Existing Technology
PRINTVAULT AI
Automation, CRM, Visitor Intelligence, AI Agents, Marketing & E-Commerce
David, this is not a rip-and-replace proposal.
Our conversation made one thing very clear: Boyds already has several systems that work exceptionally well. Printer's Plan works for your shop floor. Your existing William Raveis portal generates meaningful $300k+ revenue. Your PageDNA infrastructure handles key client accounts. Your production capabilities are union-grade top tier. And your 1985-built reputation gives Boyds something technology alone cannot manufacture.
The real growth opportunity isn't starting over. It is solving the operational and digital gaps between those systems.
“My big thing is not to break what's working really well for me.”
DON'T BREAK WHAT WORKS.
CONNECT WHAT DOESN'T.
Boyds already possesses valuable technology, proven production capabilities, established customers, and a 40-year reputation. We build a connected operating layer around your assets.
CONNECT
Preserve the core systems Boyds already likes—Printer's Plan, PageDNA, PlanProphet, LoyaltyLoop—and connect these separate islands into one synchronized operating layer.
- Unify client customer data
- Remove manual copy-pasting
AUTOMATE
Remove unnecessary manual steps. Automate customer ordering, lead follow-up, website inquiry nurturing, review generation, and customer communication.
- Self-service client storefronts
- 24/7 AI lead qualification
GROW
Once backend capacity is prepared, deploy the growth engine: website visitor unmasking, SEO, AI search optimization, social management, and targeted B2B account expansion.
- Expand real estate, nonprofit & higher-ed
- Predictable digital pipeline
What We Heard From David Gardner
Click any insight to explore our specific strategic response.
Protect the Backend First
David wants more marketing and lead flow—but only when Boyds can handle that growth operationally without chaos.
Reduce Manual Customer Work
Too much staff time is spent helping customers perform tasks that should be intuitive self-service.
Connect the Disconnected Stack
Existing technology contains valuable data but doesn't always communicate bidirectionally.
Modernize Web-to-Print
Build a stronger general-business storefront while preserving sophisticated B2B client portals.
Activate Untapped Digital Demand
Boyds has historically done limited SEO, paid ads, or systematic digital lead generation.
Scale Without Sales Headcount
David explicitly does not plan to rebuild a traditional outside commission sales team.
Your Technology Isn't the Problem.
The Gaps Between It Are.
Toggle below to compare Boyds' current disconnected reality versus the PrintVault connected operating layer.
Isolated Systems & Manual Hand-offs
Give Customers More Control.
Give Your Team More Time.
David identified one of his biggest operational bottlenecks as routine customer interactions that should be handled through intuitive online portals.
Bottom Line: Less administration. Faster production turnaround. Superior customer experience. More operational capacity without adding overhead.
Build the Storefront Boyds
Has Been Trying to Build
David specifically noted he does not want to start by manually rebuilding every standard print product from scratch. We recommend starting with proven product shells and customizing where Boyds needs differentiation.
General Business Storefront
A modern, mobile-responsive e-commerce experience for BoydsMarketing.com allowing prospective and current clients to order standard products online 24/7.
Scale the William Raveis Model
David shared that the existing William Raveis portal produces roughly $300,000–$350,000 annually. We create a repeatable framework to clone and brand portals for similar multi-location organizations.
Multi-Tier Portal Permissions Hierarchy
Role-based access control allowing corporate brand management alongside individual agent/office ordering flexibility.
Corporate Level
Full visibility across all locations, regions, and agents. Brand asset approvals and global pricing control.
Location / Office Manager
Can order signage, materials, and view activity for assigned office team members and regional reps.
Individual Agent / Rep
Self-service ordering of personalized business cards, direct mail, riders, and marketing kits.
Printer's Plan Stays in the Conversation.
Where API access permits, PrintVault will be designed to exchange data with Printer's Plan and the surrounding systems Boyds relies upon.
Orders placed via web portals automatically transmit customer details, specs, and print files into MIS.
Where supported, job status changes trigger automated SMS/email customer notifications without manual calls.
Past order history, repeat templates, and invoicing status accessible inside client portal accounts.
Add Capacity Without Rebuilding an
Outside Sales Department
David said he does not plan to return to a traditional outside-sales model. PrintVault deploys specialized AI agents to augment, assist, and automate repetitive prospecting and customer service work.
AI BDR (Prospecting)
Automatically warms and nurtures unmasked website visitors and cold B2B target accounts via personalized multi-touch sequences.
AI Web Concierge
24/7 intelligent chat assistant on BoydsMarketing.com that answers print capability questions, captures leads, and schedules discovery calls.
AI Customer Service CSR
Handles routine status inquiries, reorder guidance, and file specification questions so shop staff remain focused on production.
AI Marketing Assistant
Supports content workflows, drafting social posts, email newsletters, blog summaries, and case study highlights.
AI Persistent Follow-Up
Ensures zero quotes or inbound inquiries slip through the cracks by sending persistent, friendly follow-ups automatically.
AI Voice Reception (Optional)
Future phase option to route and answer phone inquiries intelligently after hours or during peak shop volume.
The Software Is the Infrastructure.
The Marketing Is the Engine.
PrintVault's CRM, AI agents, and visitor intelligence are the rails. But rails don't move a business—momentum does. The monthly engagement is fundamentally a full marketing services program, run by a team that lives inside the print industry, powered by the platform rather than limited to it.
CRM, pipelines, AI agents, visitor unmasking, portals, and integrations. These are powerful tools—but on their own they sit idle, waiting for someone to drive demand into them.
Ongoing SEO, AI-search positioning, content, social, video, campaigns, reputation, and strategy. This is what fills the pipeline, warms the leads, and turns the platform into measurable revenue. This is what you're buying.
SEO & Local Search
Ongoing optimization so universities, nonprofits, and real estate buyers find Boyds when they're actively searching.
AI-Search Optimization (GEO)
Structured content and entity signals so ChatGPT, Gemini, and Perplexity recommend Boyds by name.
Content Strategy & Writing
Industry-specific articles, case studies, and campaign assets that build authority and feed every channel.
Social Media Management
Consistent LinkedIn, Facebook, Instagram & YouTube publishing built around Boyds' production expertise.
Video Repurposing
Existing Howell Studios video investment turned into a working sales asset across web, social, and email.
Campaign Execution
Direct-mail-plus-digital campaigns, landing pages, PURLs, and opti-channel sequences run for Boyds and its clients.
Reputation & Reviews
Syndicate Boyds' 4.9-star reputation into Google, social proof, and testimonials that close deals.
Reporting & Strategy
Monthly executive reviews, attribution clarity, and ongoing strategy—not a dashboard you're left to interpret alone.
Most print shops buy software and are handed a login. Boyds gets a marketing department—strategy, execution, content, and reporting—powered by enterprise infrastructure, for less than the loaded cost of a single mid-level hire.
The Growth Engine Hasn't Been
Turned On Yet.
David openly acknowledged that Boyds has historically invested very little into SEO and digital lead generation. That represents massive untapped opportunity, not a flaw.
Website & Conversion
BoydsMarketing.com is visually clean but lacks automated lead capture, visitor unmasking, or dynamic online quote tools.
High-value prospective buyers visit the site, research options, and leave anonymously without staff ever knowing.
Deploy PrintVault website visitor identity resolution, AI web concierge chat, and conversion-focused landing forms.
SEO & Search Discovery
Boyds has performed minimal active SEO. Ranking for competitive Boston print, direct mail, and signage queries is underutilized.
New local businesses, nonprofits, and real estate offices searching Google find competitors first.
Execute targeted local SEO, GEO (Generative Engine Optimization), and keyword strategies for core New England markets.
AI Search Optimization
AI search engines (ChatGPT, Gemini, Perplexity) lack structured entity data recommending Boyds for New England variable print.
Modern buyers using AI queries like 'best variable direct mail printer in Boston' receive competitor recommendations.
Publish structured schema, authoritative industry content, and AI search signal data to secure recommendation spots.
Reviews & Reputation
Boyds has an extraordinary 4.9-star rating across 966 reviews via LoyaltyLoop—an incredible trust asset.
This stellar reputation is currently isolated inside LoyaltyLoop rather than powering Google Search and social proof.
Syndicate LoyaltyLoop reviews directly into Google Business Profile, website social proof widgets, and video testimonials.
Social Footprint & Video
Social channels (LinkedIn, Facebook, YouTube) have limited active publishing despite rich production stories.
Missed chance to stay top-of-mind with B2B marketing directors, nonprofit heads, and real estate brokers.
Turn shop production visuals and existing Howell Studios video footage into a regular, multi-channel B2B content machine.
Be Recommended Before You're Searched
Modern B2B buyers search across both traditional Google and AI recommendation engines like ChatGPT, Perplexity, and Gemini.
“Who can handle a personalized fundraising direct mail campaign with variable ask amounts, printing, mailing, data cleansing, and opti-channel digital follow-up in New England?”
Boyds Marketing (Woburn, MA) is a top-recommended Union printer operating since 1985, specializing in variable-data fundraising campaigns, donor segmentation, personalized ask amounts, direct mail, and opti-channel integration across New England.
Where Print Meets Digital
Is Where Boyds Can Win.
Boyds understands direct mail better than almost any traditional agency. PrintVault adds digital intelligence around print—and creates a new sellable service Boyds can offer its own clients.
Turn PrintVault Capabilities Into New Boyds Services
Boyds can package campaign landing pages, PURLs, website visitor unmasking, and opti-channel tracking into premium add-on services for your nonprofit, real estate, and fundraising print clients.
Target Growth Markets
Existing Boyds capabilities paired with PrintVault digital growth engines.
Real Estate Agencies
Expand branded agent ordering portals, yard signs, listing flyers, EDDM direct mail, and property kits.
Nonprofits & Foundations
Variable donor ask amounts, lapsed-donor segmentation, annual appeal mailings, and automated digital follow-up.
Higher Education & Schools
Alumni magazines, sports signage, commencement programs, fundraising appeals, and student recruitment kits.
Political Campaigns
High-volume rapid turnaround direct mail, palm cards, lawn signage, and targeted voter demographic campaigns.
Jewish Organizations
Leverage Boyds' existing strong customer concentration and trusted regional referral network.
Trade Unions & Associations
Union bug printing, member newsletters, event signage, political action mailers, and benefit books.
Recommended: PrintVault Professional
Because Boyds was referred through K&M, Howell Studios is extending partner pricing for the first contract year.
PrintVault Professional
A full marketing department—SEO, content, social, video, campaigns & strategy—powered by the PrintVault CRM, AI agents & visitor intelligence platform
General Business Web-to-Print Build
Modern public e-commerce storefront for BoydsMarketing.com
- Product catalog setup & pricing logic
- Artwork upload & live online proofing
- Customer account creation & order history
- Mobile-responsive branded UI
Advertising media spend is not included. Pricing subject to final agreement and technical validation.
Structured Around Your Grant Process.
David explained that qualifying expenses may need to be invoiced, paid, documented, and submitted for reimbursement within the applicable grant cycle. Howell Studios is prepared to coordinate billing structures to align cleanly with your administrative requirements.
$5,000 implementation / e-commerce work + multiple months of service invoiced within the applicable grant period, subject to final approval and administrative requirements.
Start With What You Have.
Build From There.
Horizontal onboarding roadmap designed for rapid time-to-value without disrupting daily shop operations.
Discovery & Access
System audits, API keys, website access, Printer's Plan mapping, brand asset collection, and workflow review.
Architecture & CRM
PrintVault CRM configuration, pipeline setup, visitor identity tracking snippet installation, and initial integrations.
Automation & Marketing
AI web concierge training, automated nurture sequence build, SEO baseline, and social media calendar launch.
Go-Live & Training
Staff dashboard walkthroughs, live lead tracking verification, storefront testing, and ongoing campaign activation.
Connected Foundation
Build the PrintVault operating layer, unmask anonymous web traffic, and begin eliminating disconnected manual steps.
Marketing Engine Running
Increase local search visibility, publish consistent B2B content, and activate 24/7 AI lead nurture sequences.
Growth & Expansion
Review lead intelligence data, measure ROI, refine storefront performance, and plan new B2B portal clones.
Talk to Companies Actually Using It
What Our Clients Are Saying
Real results from real businesses. See how Howell Studios drives measurable growth across print, marketing, and lead generation.
“Great company that offers a comprehensive suite of customizable marketing tools that really have benefitted our business and our online presence. Their staff is very approachable, customer-service oriented and easy to work with. Howell is highly recommended!”
“Can't say enough about Patrick and his team. We have been working with Howell Studios for about 12 months, but it feels like they have known us forever. Very professional, creative and strategic when it comes to dealing with my marketing team. Their photography, video, and knowledge of the print business is what makes them stand out from the rest. I highly recommend them to anyone looking for a Marketing partner.”
Trusted by the Biggest Names Powering the Print & Signage Industry
“The world's leading print machinery, precision digital cutters, material manufacturers, and industrial ink suppliers trust our systems to drive B2B growth. Now, we are putting that exact same enterprise infrastructure directly into your local shop floor.”
The same AI sales engine powering the industry's biggest manufacturers can now run your shop's revenue 24/7. Watch the breakdown before your competitors do.